Ag Jeans On Sale, The History of Diesel Jeans Brand – The history of Diesel jeans began in Italy in 1955 with the birth of Renzo Rosso, future establisher of the brand name, the man that once said “We don’t sell clothing, we offer way of life.” Young Rosso ended up being an enterprising young boy as well as in the age of 10 he already developed his own organisation offering rabbits. At the age of 15 he started to examine fashion in the very first Italian style college as well as in his twenties started to design garments in a small textile business called Moltex. Together with the owner of Moltex, Adriano Goldschmied, 1978 Rosso developed the brand-new company – Genius Group, the cradle of numerous effective trademarks – Katherine Hamnett, Martin Individual, Goldie, Ten Huge Kids as well as Diesel. The name “Diesel” was selected as a progressive sign of oil crisis of the 70’s and also as an international word that might bring denims brand worldwide success.
1979 the initial men’s wear collection showed up under Diesel trademark as well as in 1981 Diesel clothing was already exported to various other countries. The web of importers developed by Renzo Rosso considerably added to the success of customized denims brand abroad. In 1984 Rosso presented garments line for youngsters called “Diesel Children”. This significantly broadened the target audience of his brand. In 1985 the amount of business made up 3,9 millions of bucks. Rosso managed to buy out the offer of Goldschmied as well as other companions and also hence became the only proprietor of Genius Team. Currently he can focus on producing denim. The company logo design- Iroquois- becomes an identification indication of those that wished to look radical and also progressive.
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In 1991 the company develops a Diesel USA brand name, and also its annual turnover concerns 125 countless dollars. From now on the company starts to invest more loan in advertising campaigns. The new advertising and marketing method integrated wit and national politics – two styles unmatched in marketing prior to. Diesel’s slogan “For successful living”, asks for production of one’s very own church as well as spiritual cults, opprobrious advertisements “Completion”, “Alpine Village”, “Say goodbye to Tears” and “Jesus Lives” make the brand name an increasing number of popular. 2002 Diesel begins to collaborate with Karl Lagerfeld producing custom jeans garments for the line “Lagerfeld Gallery”. 2003 the business begins to work with “Dsquared 2” brand and also provides its initial collection of jewellery called “Jewellery Diesel”.
Renzo Rosso is chosen for Business owner of the Year honor as well as has already got Advertiser of the Year award. He flights extravagant Dacati Monster, listens to hefty metal as well as invests holidays in his very own resort “Pelican” in Miami. He as soon as stated “Diesel is not my business, it is my life” as well as our team believe him. Pants by Diesel are manufactured in Italy only. The style of Diesel is authentic as well as progressive, in some cases even extreme. High quality is constantly on top.
Diesel presents 2 seasonal collections of personalized denim a year – autumn|winter as well as springtime|summer season. Each collection consists of around 20. 000 designs. The brand name has its lines Diesel Denim, Diesel Male, Diesel for Females, Space Parts (a line of underclothing und devices), Diesel Natural Leather, Diesel Children and 55 DSL (a special line for skate- as well as snowboarders). The company has Diesel Tone sunglasses line as well as Diesel Fragrance as well as Diesel Shoes. Custom-made denims by Diesel can be bought in 10.000 shops in 76 nations. A real Empire of Diesel!
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