Jms Jeans, Just My Size Brand Launches Pure Comfort Bra in Smart Sizes – Plus-size garments brand JMS/Just My Dimension presents the Pure Convenience Bra, a brand-new idea that eliminates bra problems with a smooth, wire-free style in 5 easy-to-understand smart sizes made particularly for females dimensions 40D– 52DD.
” For a plus-size lady, there is not a more vital closet staple than a comfy, wonderful suitable bra,” stated Crystal Stowe, Just My Dimension brand name advertising and marketing. “With this bra, we are basking to an entire brand-new level. At the very same time, we attend to a number of her special fit obstacles.”
In the current Just My Dimension Passion for Plus survey, of 7,000 females, twice as many ladies thought that a wonderful bra was “a lady’s best friend” compared to a completely suitable pair of pants. “Plus-size ladies struggle with the fit of their clothing, and that fit starts with what they are using below,” claimed Stowe. “Having the right bra as well as panties for your body is vital to feeling and look good in any kind of outfit.”
In establishing the new Pure Comfort bra, developers at Just My Dimension focused on eliminating the inconveniences most commonly called out by plus-size women in defining their bras, such as uncomfortable joints, sliding bands and also the lack of all-oversmoothing.
” Advancements in smooth innovation allowed us to establish a building and construction that addressed her biggest issues consisting of bands that roll up, uneven profiles and also shoulder discomfort,” stated Jodi Sisley, Simply My Dimension bra developer. “The flex in the style likewise opened the door to a brand-new sizing system that falls down 22 conventional cup-and-band dimensions right into 5 wise sizes, streamlining the buying experience.”
The brand-new Just My Size Pure Comfort bra flaunts a cutting-edge, smooth building and construction with knit-in light support under and around the breasts that delivers remarkable shaping and also outstanding convenience. The wide-bottom band helps stop roll-up, the broad bands remove slippage, and a large rounded back delivers a touch of smoothing.
First reactions from emphasis groups as well as ladies that first acquired the Simply My Dimension Pure Comfort bra highlight the bra as an outright comfort service. While it can be put on all the time as well as for any event, it was seen as a best style when comfort is a must, such as buying, unwinding in your home as well as other pastime. “We are providing the plus woman the power of pure comfort in a bra that’s simple to shop for as well as addresses most of her common bra problems,” stated Stowe.
The Pure Comfort bra is priced at $13.99 and is available in 2 basic colors (Black and also Nude) and two fashion colors (Deep Kiss Pink as well as Purple Cactus Blossom).
JMS/Just My Dimension, a leading females’s plus-size garments brand name, has been making clothing for the plus-size lady and also leading the plus-size discussion for almost thirty years. It supplies bras, panties, leg wear, laid-back basics, denims and also activewear. JMS intimate apparel and hosiery are offered at leading retailers nationwide; JMS apparel is offered at Walmart stores nationwide.